Those were very deliberately kept away from our Angry Birds world until now.” big things that really transform the Angry Birds universe. “For instance, we never made the characters talk before. “We did, back then, already think that, ‘Well, what would we really want to tell with the movie that we’d like to protect?’ We chose a few of those things,” said Hed. They immediately took long-term steps to make sure that the games wouldn’t interfere with the vision for the movie. In 2010, movie studios began contacting Rovio, and the discussions led Hed (who was CEO at the time) and others to believe that a full-length feature film might be a possibility. … We really liked our property, but I could not imagine we could go as far as making an animated feature film that could compete. “We did do some shorter animations over the years.
“We were saying, ‘OK, if the game really takes off, it’d be so nice if we could take it elsewhere - beyond the game,’” Hed said in an interview with GamesBeat. According to Rovio Animation Company chairman Mikael Hed, they designed the first game with “other products in mind.” While the developers prepared themselves for this moment, they never thought it’d actually happen.
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